IM Business Models Chapter 7: CPA Marketing
CPA marketing stands for ‘Cost Per Action.’ “This is an interesting alternative to affiliate marketing that is similar in many ways.” (“CB Passive Income 4.0 Review – Google Search”)
What ‘cost per action’ means is that you get paid every time someone conducts a certain action. Now, in many cases this might mean that you get paid when someone buys something – in which case it is working similarly to affiliate marketing (except that you are getting paid a flat rate most likely). In other cases, though, the ‘action’ might mean subscribing to a mailing list or joining a membership site. (“CB Passive Income 4.0 Review – Google Search”)
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