Email Copy That Sells Things to Avoid + Final Words
Email Copy That Sells Things to Avoid + Final Words Don’t Spam! Obvious but it must be said. The last thing you want is for your subscribers to hit the “spam” button. Most people get so much junk mail these days, anything that has a hint of spam gets deleted straight away.
DON’T USE HIGHER CASE LETTERS. As much as you want to get the attention of your readers, you DON’T want to go overboard. Using higher case letters makes you sound too aggressive. You want to sound friendly, so the best way is to use lower case letters, for example: Did you get access to the latest version?
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