List Building Mistakes to Avoid Mistake #3: Failing to Split Test
List Building Mistakes to Avoid Mistake #3: Failing to Split Test – Split testing squeeze pages is an essential element of a successful email marketing campaign.
“Regardless how well you design your site, or how thoroughly you analyze each section of your squeeze page, there is no way that you will be able to accurately predict how well your visitors will respond to your offer, without comparatively testing alternative layouts.” (“Squeeze Page Design Guide – EzineArticles”)
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