Mega Launch Blueprint Subject Lines
Getting past the spam filters is one thing – getting sales with your promotional e-mails is a whole different ball game. In truth, the only way your promotional e-mails are going to have a high open rate is if they are crafted with a strong subject line. You could have e-mailed thousands of leads in your list but if your subject line does not grab their attention and entice them to click on your e-mail, then all your work would be for naught.
Here are some simple tips which you can apply to your subject line to ensure your promotional e-mails get opened and make conversions!
Stay Away from Overused Sales Jargon
People never want to be sold to. They may like purchasing, but they hate being sold to. Try staying away from words like “discount,” “deal,” “learn,” “act now,” “report” – the simple words that are usually associated with sales and content marketing.