Branding Is for Cows

Belonging Is For People

Break Free from the Herd and Make Stuff that Matters

THE WAY TO SELL HAMBURGERS IS TO TREAT PEOPLE LIKE THEM.

In the early 1920’s, an Irishman immigrated to America and found work as a shift manager at a shoe factory in New Hampshire. His two sons, Dick and Mac, shared a common middle name, James.

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