Turning the Herd Into Cash
Turning the Herd Into Cash – Selling the Dream Everybody wants “The easy dream”. The easy dream is simply that, the easiest way for somebody to live their dreams.

Turning the Herd Into Cash
Turning the Herd Into Cash – Selling the Dream Everybody wants “The easy dream”. The easy dream is simply that, the easiest way for somebody to live their dreams.
The easiest (and often the laziest) way to accomplish a goal or get a job done will always be a big seller.
If it’s weight loss, then popping a pill is much more attractive than doing 30 minutes of cardio exercise per day.