Affiliate Wiseguy
Becoming the Don of Affiliate Marketing
Affiliate Wiseguy– What Will Work and What You Should Forget About This is where we’ve chosen to place this all-important conversation, although by some rights perhaps it should have come much earlier in the book.
At any rate, this is where we are going to talk about the keywords and key phrases that you are to choose to target your very willing and able buyers—the people who really want to buy, that are just a step before purchase, that are right on the verge and just need that last little push!
The best free thing you can do is choose the right keywords that will target the right buyers. But those keywords are not what so many others have told you need. The big push on the internet is to get ranked for the most popular keywords. If you accomplish that, you’ll have so much traffic nothing else will matter. There are a few things wrong with this methodology and logic.
It is too hard to break into the high rankings for the most popular search terms.
Traffic doesn’t matter as much as conversion does.
Most searched does not equal motivated buyer.
It ignores the long tail of keywords that collectively means bigger and better traffic than a single top keyword.
The most important factor that we want to consider is that by basing your keyword searches on what the most popular search terms are for a niche, you are not specifically targeting those people who are willing, motivated, on-the-cusp buyers.
You’re simply collecting everyone out there with an interest in widgets or bodybuilding powders, who could be everyone from kids researching school papers to people who hate widgets or some actual consumers looking for widgets and supplements to buy.
Secondary and long-tail keywords/phrases are actually the traffic that you want most. The reason is simple—because if you figure out what the motivated buyers are using as their search terms, as opposed to everyone else looking up your niche, you will weed out the fluff, and just net in the traffic you want.
It may not be as impressive as bringing in visitors by the thousands, but who cares if those visitors are more likely to be buyers?!
Choosing the right—profitable—keywords is easier than you think. You just need to know what buyers search for. This will vary depending on what you are selling, but as a general rule buyers will look for information about a product before they will just look for the product. They’ll look for the advice of others on the web. They’ll look for opinions and information offered in specific types of content like product reviews. For these people you want to choose keywords that include things like
Product x review
Product x opinion
Product x comparison
And so on.
The problem-centric consumer might also be looking for an answer. These types of buyers are easily targeted with tutorials that offer the solution they need. With this you have one of two options—either provide complex tutorials and point to a better way, or end your tutorial with your product, or otherwise include it as essential to the fix. For these people you would want to include keywords such as…
X How to
How to do x
Repair problem
Fix problem
Problem fix
Cure
Clean
Problems
Now you should see where we’re going with this. The people who need you are not just going around wasting time in broad searches; they are very specifically addressing their needs and concerns with their search terms.
Therefore, what you want to do is give them what they are looking for, and optimize using the terms that the people you really want to visit and using.
This is the keyword and SEO strategy that you will use for each of your small, product-centered websites. By doing this on multiple websites for different products, you will, over time, capture a great deal of the traffic rankings for your niche collectively.
That’s when you use your parent site to clean up. On your parent site, you start optimizing for the bigger, more general keywords.
You can now do this because you have a large enough link structure established outside in the secondary keyword markets to support the larger site, and therefore you’ve established enough power to rank well with the parent site in short time.
Eventually, the roles reverse and it is the parent that feeds the smaller sites, but the roles don’t really matter. All that matters to you is that by one turn or another, the traffic is controlled by you.
This is, by far, one of the most effective strategies employed by the Big Dogs. Big Dogs love internet marketing for its simplicity and profitability. They are looking to make big money with limited output. So, they concentrate on what will bring in the most buyers, most easily. And this is it.
If you do not learn anything else from this book, learn how to target a buying audience like the Big Dogs do. Learn to choose the keywords upon which everything else will be based, and enjoy higher conversions and interest simply by default.
Regards, Coyalita
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