Becoming the Don of Affiliate Marketing
Affiliate Wiseguy– How to make it Happen First off, to understand how to make conversion happen, you have to understand your role in the grand scheme of things.
Your role—your sole purpose for Big Dog survival— is to get your visitors to your parent affiliate’s sales page— your merchant’s sales page.
Many new affiliates, and indeed some seasoned affiliates who just don’t ‘get it’, mistakenly think that their job is to sell the products themselves. Subtly, yes, in ways, that is true. But overall, that is not your job—the sales itself is the role of the product seller.
What you need to do is warm your visitors up so that they can feel confident in taking that final step, and going on to seal the deal.
Again, this is where you need to realize that the merchant has done a lot of the work for you. They’ve constructed the sales pages and order processing mechanisms. They’ve written (or had written) the killer copy that will totally convince the buyer to buy. All they need you to do is get the seller there.
This is the part of the biz that is referred to as the ‘pre-sale’ or ‘pre selling’. This is the part where you work as the middle man – the liaison between the seller who has this great product and the buyer who really does want to buy, but needs that added little push, or the point in the right direction.
An important thing to remember, too, is this—your readers are busy people. They, like you and everyone else in the modern world, do not have the time for extensive reading and research.
That’s why they’re coming to you. They’re hoping you’ve already done that for them. The lesson to take from that is that you should put up quality, product-supporting content, and you should make it valuable; but you should not kill your visitors with kindness. Make the whole process very easy.
Give readers a piece of information they can use (a product review, a tutorial, et cetera).
Show them that you understand their need (you identify with their problem, you see their need, you know how to fix it, you’ve been in their shoes).
Point them to the place with the solution (link to your merchant’s page).
Let the merchant do the rest! (They’ve already done it anyway, why reiterate and waste your visitors’ time?)
The whole process is done and over in about three simple steps. And out of those, the only one that really requires work is the providing of useful information—the converting part.
You’ll read more about some very specific methods for subtle conversions in the latter part of this chapter in the ‘Tips and Tricks’ section, but understand that whichever method you choose to use, it needs to fit within the needs and demands of the visitor’s life.
In other words, it needs to be simple, directed, and effective. And all the better if it is action-oriented. When people have to take an action (and we’re not just talking about the action of buying), they feel they are being productive and proactive in fulfilling their needs, or solving their problems, whichever the case may be for your product(s); sometimes it could be both.
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