Beginner’s Guide to Branding Strategy
Beginner’s Guide to Branding Strategy – Filled with valuable brand identity and management insights, our Branding Strategy Guide is a collection of expert insights that will help you better understand the fundamental elements of the branding process and what a strong brand can do for your business.
What is branding? What can branding do?
Branding is more than just a logo or your visual identity. It’s your business’ essence, its purpose, its ethos, its reason for existence. Looking at branding as a simple visual exercise can, in some cases, do more harm than good. So, it’s important to understand what a brand encompasses and the role it should play in your organization.
In this section you’ll learn what a brand truly is, and all the benefits a strong one can bring to your business. After reading, you’ll understand the power of a brand and how it can drive growth, inspire belief, and transform your organization.
How Your Brand Strategy Drives Business Growth
A brand isn’t just an immeasurable thing. It has a real, tangible impact so it’s important to be strategic.
In a Harvard Business Review article penned by American Entrepreneur Dan Pallotta, one short sentence succinctly…