Blog Flipping Secrets How Much Money Can My Blog Make?
Blog Flipping Secrets How Much Money Can My Blog Make? When your primary interest in building a blog is to flip it later, it is important to focus on how much money a blog can make reasonably quickly, as the most common practice is to sell blogs and websites for a price that represents a multiple of its present earnings capacity.
Hence it is important to establish at this early stage whether building a blog based on the niche that you have discovered is realistically going to generate enough income to justify doing so.
There are many different ways of monetizing a blog site and easiest way of making money from a blog that you plan to flip is to feature paid advertising on your site, namely Google AdSense. Whilst this is not necessarily a strategy that will generate maximum income levels over the longer term, this is not particularly important in this particular case.
In case you’re not familiar with AdSense, have another look at the previous screenshot. All of the adverts on the search page are placed there through the AdSense program. What you are going to do is add similar targeted advertising materials to your blog.
The way that AdSense works is that every time a blog visitor clicks on an advert on your page, you get paid. It is therefore important at this stage to get some idea of how much you are going to get paid for each click, as this depends on the keyword term that you’re using.
One quick way of doing this is to use the free Spyfu utility. By using your keyword term, you can discover from Spyfu the upper and lower levels that advertisers are bidding for any term that you are interested in.
Adverts on the Google search page are placed there through the sister program to AdSense which is AdWords. The AdWords system auctions positions on the page and the more an advertiser is willing to pay for their ad, the more prominently they will feature.
For example, for a slot on the „dog training problems‟ results page, Spyfu indicates that an advertiser will have to bid somewhere between $0.74 and $2.76 per click:
As a general rule, I would recommend avoiding any term where the lowest bids are under $0.50 or where the higher figure is less than a dollar.
Of course, these limits are not cast in stone but as these limits dictate how much you get paid per click on your blog advertising, I would not recommend going much below these levels.
Here, the upper and lower costs per click are both well in excess of our stated minimums. We can therefore move onto the next stage of the research process with confidence.
How easy is going to be to drive targeted traffic?
In online marketing, the number one skill that you must acquire is the ability to find appropriate keyword terms. These are words or phrases which people use to search for the information they are seeking. When you have a site or blog that offers information, it is your job to make sure that any searcher who is looking for the kind of information that you offer finds your site details and visits as a consequence of doing so.
The phrase ‘dog training problems‟ is a good example. One of the main reasons for choosing this particular niche description is that by using the phrase both on your blog and in your external marketing materials, you stand a reasonable chance of attaining a high natural Google search ranking.
The ability to do this is critically important to the success of your business. According to the latest statistics from Google, almost 80% of net searchers will follow one of the first four natural search results on the first Google page before they will follow any other link to find the information they need.
Consequently, your first priority is to find appropriate keyword phrases where low competition levels should make it relatively easy to achieve this.
By acquiring a top results page slot, you drive targeted traffic to your blog. This in turn means that you can generate the income that enables you to flip that site as soon as income levels justify doing so.
When you create a blog that you’re going to flip, you’re going to include niche targeted content materials like articles, videos, audio materials and so on. All of these will focus on different aspects of dog training problems.
In your articles, you use keyword terms to indicate to the search engines what you are writing about. However, this does not mean that you can add 10 or 20 articles that are all focused on the single phrase “dog training problems‟.
Furthermore, if you did so, it would make your site extremely boring for your human visitors who want to learn more about how to handle dog training problems. If your blog is boring, it is much less likely that visitors will return on a regular basis which damages your ability to generate the income you need.
From this it follows that you need more than one „dog training problems‟ related keyword phrase to make the blog flipping business model work. In fact, what you really need are 10 to 20 keyword phrases that you can use on your blog and a similar number that you can use in external promotional materials.
This does not mean that there cannot be any „crossover‟ from one to the other because there is no reason why you cannot use the same keyword phrase on your site and in your external promotional materials.
When you do so however, the articles on your blog and in your marketing materials must be completely different. Using the same content in both ways is not something that Google and the other search engines really approve of.
Nevertheless, with a collection of 30 to 40 low competition niche[1]targeted keyword terms, you have plenty to enable you to launch and then flip your dog training problems blog.
There are a couple of free tools that you can use to undertake the necessary research to build your keyword list, with the first of these, the free Wordtracker keyword research tool being a well-established favorite amongst the online marketing industry.
You should not however ignore the fact that the paid version of the Wordtracker keyword research tool is infinitely more powerful and flexible than the free version.
Furthermore, there is a free seven day trial available which I would highly recommend you use. You can undertake an awful lot of advanced keyword research if you work flat out researching several niches for seven days!
For the time being however, we will use the free Wordtracker tool to research the dog training market in more depth:
Input the appropriate keyword research term to the Wordtracker tool and click the „Hit Me‟ button. Remember that we are searching for similar phrases to dog training problems so the root phrase to use is “dog training‟.
This search produces a list of the top 100 terms or phrases that people use to search for information on Google every day:
According to Wordtracker, there are just over 4000 daily searches for dog training information, although most experts believe that the real figure is many times higher.
As you might expect, the most popular phrase is „dog training‟ (because it is included in every other keyword phrase in the results table), followed by „free dog training tips‟ with just over 200 searches a day.
Under normal circumstances, if you’re building a long-term business that is based on selling products or services, you would avoid using a phrase that has the word „free‟ in it. The word „free‟ suggests that any visitor to your site is not likely to be willing to spend money, so they have little value.
However, in the present situation, this is not particularly relevant. You are kind to build a blog for sale, so the long-term picture is not particularly relevant.
Moreover, the way you ultimately monetize your blog means that it is not necessary for your visitor to spend money for you to earn it. Consequently, even on a longer-term basis, the inclusion of the word “free‟ in this particular keyword phrase is irrelevant.
What is however relevant is the competition levels for this particular phase, so lets look at it. Copy and paste the phrase into a Google search (remember the inverted commas) to see how many other results Google has indexed for this term:
Okay, so it is marginally over our 30,000 „ideal‟ threshold but by such a small margin as makes no difference. This is therefore an excellent result, a keyword phrase with the ability to send over 6000 visitors to your blog every month. It is therefore definitely a phrase that you would use on your blog and/or in your external promotional materials.
You need to run down the Wordtracker results table to compare the competition levels for every dog training related phrase listed in exactly the same way. Here are a few more that you would might be able to use:
Looking at the results for each in turn:
According to the Wordtracker results, there are at least 46 people searching using this particular term every day, although the real number is likely to be many times higher.
With competition levels this low, you could grab the number one Google spot within a matter of days. As Google’s statistics suggest that 42% of people who use their search engine check out the number one natural search result first, this one keyword phrase alone could send just short of 580 new dog enthusiasts (46 visitors x 30 days x 42%) to your blog every month!
Let’s consider the next phrase on the list:
It’s a little more competitive but still within the parameters of being able to grab a top two or three slot pretty rapidly. How about the last one?
With competition this low, you could not fail to get the number one slot. This is another keyword phrase that has to be added to your list and used later.
As you can see, even the free version of Wordtracker is extremely powerful but it is limited in that you can only see the top 100 results. This can sometimes make it difficult to add a sufficient number of low competition keywords to your list in certain niches.
Consequently, if you have not managed to find 30 to 40 keyword phrases from Wordtracker, the other tool to use is Google’s own free keyword research utility.
In many ways, the Google keyword research tool has exactly the opposite problem to that of Wordtracker in that it often sometimes generates a list of too many keyword terms.
Nevertheless, if your current keyword list is looking lightweight, the Google tool is ideal for finding other terms that Google believes to be related to your initial keyword search term.
Before you begin your research, check that the default settings look like this when you initially open the dashboard. Assuming that they do, leave them as they are, type in the phrase that you want to research, insert the “captcha‟ code and then click the “Get keyword ideas‟ button:
This produces a long list of keyword terms, the top of which looks like this:
From this table, you can see which terms are popular with advertisers together with monthly search volumes. Unfortunately, what Google do not present you with are competition levels meaning that you have to do the job manually once again. Take each term and run a competition search in exactly the same way as you were doing with Wordtracker keywords.
On the other hand, it is well worth the effort as you will uncover some other highly appropriate keyword phrases to use in your attempts to push the blog that you will soon launch into a profitable position. For example:
Google report that the term „dog training leash‟ was searched over 12,000 times in the previous month and the average monthly search over the past year has been 6600. The competition levels indicate that this is definitely a term to include on your list, so jot it down:
A quick research overview…
So far, you’ve discovered a niche that you can dominate within an incredibly popular market and established that there is money to be made by building a blog focused on this niche.
The primary term that describes the niche is one where competition levels are acceptable and you have built a list of 30 to 40 keyword phrases with which you can drive targeted visitors to your blog.
That is the first stage of your research complete, so it is time to move on.
Best Wishes, Coyalita
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