Automating Online Business
Systemization – An Overview and
Benefits
Automating Online Business – Systemization – An Overview and Benefits – The Internet has changed the way people think about companies, especially when it comes to owning a small business.
Millions of people have tried to start an online business, with many of them finding success. While there are several reasons why one might fail to get their online business off the ground, one of the main reasons is because the owner was unable to systemize the company and utilize the available resources.
People who have found success with their online business know that they need a great idea, as well as the resources to cultivate a customer base for that great idea. They also understand that the same daily activities that are done in a brick-and-mortar business, also apply to an online business.
They know that they will need to take the necessary steps to either learn those skills or outsource them to trusted and reliable sources. It is about combining the vision with the practicalities of the business world to become successful.
The process of systemization is no great mystery. It is possible to learn how to effectively systemize your business and position yourself to run a successful online business that makes a profit on a consistent basis.
What is Systemization?
Many online business owners, when they hear the word “systemization,” turn to the idea of an endless array of meetings that create a ton of action items that must be followed up on at the next meeting so even more action items can be created.
In short, people believe that systemization is nothing more than an ongoing, convoluted series of processes that only make running a business more complicated. This couldn’t be further from the truth.
Having a systemized business doesn’t mean that you’ll be caught up in so many policies and procedures that you lose all ability to work on anything productive and it’s not about filling time or creating the illusion of being busy.
Systemization is not about creating a machine and being dominated by that machine. Systemizing your business doesn’t have to be complicated.
True systemization is about creating a stable functioning procedure that knows what needs to be done, has a way to do it, and gets the job done. When you have a truly systemized business, you free up more of your time to focus on more important aspects of your business, like marketing, strategy, and product creation.
When your company is systemized correctly, the procedures make sense and always have a purpose. With systemization, everyone in the business knows what to do and when to do it. There are no endless meetings to deal with, no complicated policies to follow, and no time wasted spinning the wheels.
This isn’t to say that all the processes within an adequately systemized business are going to be fun. However, when organized properly, the tasks can be completed in a reasonable amount of time, leaving the rest of the day to work on something more interesting, like converting more prospects to buying customers, creating a new product line, or writing new sales copy. True business systemization, frees you, while a lack of systemization creates endless work and stifles your ability to succeed.
Why You Need to Systemize Your Online Business?
There are many benefits that you can gain by systemizing your online business. With a sound system, people in your organization have a clear understanding of the work they need to perform and what is expected of them. Without policies, there are many unanswered questions, and quality and service can’t be guaranteed. Now that you understand why it’s good to have a systemized business let’s explore the benefits that you can gain.
Reduce Costs
Managing your email inbox or reading piles of mail isn’t the most efficient use of your time. As the business owner, your time would be better spent analyzing new business opportunities or developing new product lines. Delegating many of the day-to-day tasks that are required to run a business can free up your time so you can focus your energy on the activities that will allow you to grow your business and increase revenues.
Without clearly documented business procedures, you can’t delegate those daily tasks that eat up most of your time. By recording your processes, you can easily delegate tasks knowing that they will be done correctly, allowing you to free up your time to oversee more projects, which brings in more revenue for your growing business.
Increase Efficiency
Documenting procedures allow you to discover any unnecessary steps that you may be taking. When you record your systems, you provide yourself with the opportunity to improve the process, which can result in cutting costs and freeing up your valuable time to grow your business.
It can also help you complete tasks with fewer mistakes. Taking the time to document new procedures and re-document existing procedures can provide you with opportunities to make the daily tasks more efficient and freeing up your time to focus on growing business revenue.
Improve Performance
Businesses that lack procedures often have employees that have their own way of handling tasks. While this can make your employees happy, it can also lead to inefficiencies. Not having documented procedures can lead your team to complete the same function in different ways. Recording the best way to perform the task will allow everyone to become more efficient in his or her jobs and improve their performance.
Here’s What’s Included
Improve Communication
Scale Your Business
Measure Your Progress
Meet Deadlines
Free up More Time
Take Time Off
Chapter 2: Begin from the Start – Making a List of Most Recurring Tasks
Step One: Identifying Recurring Tasks
Accounting
Administration
Marketing
• Promotions
• Marketing calendar
• Advertising
• Direct mail
• Advertising creation system
• Social media
• Content creation
• SEO systems
• Newsletter templates
Sales
• Referral program
• Customer retention
• Sales procedures
• Lead generation
• Lead management
• Sales script
Technology and Data
• IT management
• Data backup
• Computer repairs
• Electronic information storage
• Client files
• Project files
• Point of sales system
• Financial data management
Human Resources
• Recruitment
• Retention
• Incentive programs
• Employee reviews
• Employee feedback process
• Employee training
• Professional development
• Ongoing training
• Job descriptions and role profiles
• Uniforms and dress code
Communication
• Internal memos
• Fax cover template
• Letterhead
• Team meeting agenda
• Internal emails
• Newsletter templates
• Sales letter templates
• Meeting minutes
• Reports
• Internal meetings
• Scheduling
Customer Relations
• Incoming phone call script
• Outgoing phone call script
• Customer service standards
• Customer retention strategy
• Customer communications
• Ongoing customer communication strategy
• Customer liaison policies
Purchasing
• Inventory
• General supply orders
• Shipping materials
• Evaluating pricing
• Policy compliance
• Filing paperwork
Step Two: Organizing and Prioritizing the Functions
- Product Development
- Administration and Accounting
- Tech Support
- Sales, Marketing, and Customer Support
Step 3: Developing Policies and Procedures
- Accounting
- Administration
- Sales, Marketing, and Customer Support
Step Four: Documenting the Processes
Step Five: Implement the Processes
Step Six: Diagram the Flow of Your Business
Chapter 3: Systemization Tools for Your Online Business
Asana (https://asana.com)
Ontraport (https://ontraport.com)
Slack (https://slack.com)
Deadline Funnel (https://deadlinefunnel.com)
Lead Pages (https://leadpages.net)
And So Much More!
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