“Expert Secrets is the map that will allow you to turn your specialized knowledge, talents, and abilities into a business that will work for you! This is one of the shortcuts of the new rich.”
Expert Secrets – You have something special inside you. Something you know. Something you do. Something you can teach. You are already an expert. We all have this something special inside of us and, if we use it right, we can change the world— and become rich in the process.
Information is a powerful tool. It can be used to attract interest, increase desire, demand attention, and sell. But information alone isn’t enough. It’s the skillful application of the right information at the right time that can change your life.
If you aren’t familiar with my work, I teach a system called the Cashflow Quadrant. I will explain that you are in one of four places in your work life. You’re either an employee (E), you’re self-employed (S), you own a business (B), or you’re an investor (I). Most of us start out as E, and some never leave this stage. To become financially free, though, you must move through the quadrants and get to the business and investor stages as quickly as possible.
Information is how that’s done. Information that’s already inside you. Think about it. What do you know? What can you teach others?
My Rich Dad Company is essentially an expert business. I offer financial education through a variety of products, programs, courses, and mentorships. It started with CASHFLOW, a simple game that transforms lives with the lessons it teaches.
Then we expanded into lectures and books and coaching platforms. My information business grew organically. I didn’t have a step-by-step plan. Thanks to this book, you do.
In Expert Secrets, Russell Brunson has masterfully laid out the steps to becoming a thought leader and building a following of people who will pay you for your information. You can literally start from zero and by the end you will have your own profitable business. He gives you the concepts, the scripts, the technology—everything. And by the time you finish this book, you will naturally be in the third quadrant. You will be a business owner.
Russell has compiled decades of study and distilled the process down so you can succeed no matter where you’re starting from. And you can do it all based on what you already know, even if you don’t feel confident just yet.
As Russell explains in this book, “regular” businesses can use the Expert Secrets process to create and sell information, too. Doctors, dentists, professional services, and even retail stores can all use what they know to create useful information that attracts customers.
In fact, if you attach an information business to the front end of your existing business, you can reduce your customer acquisition costs to practically zero (and even get paid for every new customer that enters your world).
If you’re an employee, you can use the Expert Secrets process to set up your own business quickly.
If you’re self-employed or run a small business, you can use the Expert Secrets process to grow that company.
And because expert businesses are some of the most profitable businesses in the world, you’ll be able to take the profits from your company and become an investor. That is how you build true wealth.
You’ll read case studies in this book that show how real people just like you have moved through the quadrants at incredible speed. In fact, you might just skip a quadrant or two.
In the past, there were incredible technical and financial hurdles that had to be overcome in order to move through the quadrants. If you were an employee and wanted to start your own business on the side, you either hired a web designer or learned how to do it yourself.
You either hired a copywriter or learned how to do it yourself. You either hired someone to run your shopping cart or learned how to do it yourself, all of which was expensive and time-consuming.
But when you use this book with Click Funnels (a software tool Russell created that we use in the Rich Dad organization), you’ll have all the tools you need to handle the complex technical aspects of running an expert business as well!
You don’t need to pay tens of thousands of dollars to designers and coders anymore. The financial and technical barriers have been removed so you can focus on sharing your message with the world.
People often ask me, “What does it take to make money?” My answer is that it takes a dream, a lot of determination, a willingness to learn quickly, and the ability to use your God-given assets properly.
Then they ask, “How do you do that? What’s the path?”
Expert Secrets is the path. You hold in your hand the step-by-step roadmap to turning those assets into wealth and prosperity.
And enjoy the ride.
Robert T. Kiyosaki
WHAT IS EXPERT SECRETS?
Expert Secrets is the second half of a journey you have already started. Something you experienced in your life started you on this path, which caused you to want to become more. You started to read books, study, and experiment with the things you learned, and by doing so you have become who you are
today, an EXPERT.
But as most experts soon find, no matter how much personal development you achieve, there will be a point where you can no longer progress. The only way to continue to grow is by helping others become like you. Yes, true growth and fulfillment comes from your contribution to others.
Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more…
But only if you know how to get it into the hands of the people whose lives you have been called to change.
Expert Secrets will help you find your voice and give you the confidence to become a leader…
Expert Secrets will show you how to build a mass movement of people whose lives you can affect…
Expert Secrets will teach you how to make this calling a career, where people will pay you for your advice…
As Sir Winston Churchill once said:
To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.
Your message matters, and this book is your figurative tap on the shoulder.
THE TWO TYPES OF EXPERT BUSINESSES
TO GROW AN EXISTING COMPANY
SECTION ONE CREATING YOUR MASS MOVEMENT
SECRET #1 THE CHARISMATIC LEADER / ATTRACTIVE CHARACTER
SECRET #2 THE CAUSE
SECRET #3 THE NEW OPPORTUNITY
SECRET #4 THE OPPORTUNITY SWITCH
SECTION TWO CREATING BELIEF
SECRET #5 THE BIG DOMINO
SECRET #6 THE EPIPHANY BRIDGE
SECRET #7 THE HERO’S TWO JOURNEYS
SECRET #8 THE EPIPHANY BRIDGE SCRIPT
SECRET #9 FALSE BELIEF PATTERNS
THE 3 SECRETS
SECTION THREE YOUR MORAL OBLIGATION
SECRET #11 THE STACK SLIDE
SECRET #12 THE PERFECT WEBINAR
SECRET #13 THE ONE THING
SECRET #14 BREAKING AND REBUILDING BELIEF PATTERNS
SECRET #15 THE STACK
SECRET #16 TRIAL CLOSES
SECTION FOUR THE FUNNELS
SECRET #17 THE PERFECT WEBINAR MODEL
SECRET #18 THE 4-QUESTION CLOSE (FOR HIGH-TICKET OFFERS)
SECRET #19 THE PERFECT WEBINAR HACK
SECRET #20 EMAIL EPIPHANY FUNNELS
SECRET #21 EPIPHANY PRODUCT LAUNCH FUNNELS
SECTION FIVE WHAT’S NEXT?
SECRET #22 FILL YOUR FUNNEL
CONCLUSION: YOUR INVITATION
I’m sure that right now you’re probably feeling like you have been drinking from a fire hose, and I totally understand that.
The concepts I’ve laid out here took me over 10 years to discover from dozens of different mentors and a whole lot of trial and error. I wish I’d had something like this when I got started. I hope that instead of feeling overwhelmed, you’ll realize that this is actually a huge shortcut.
I only shared in these pages those things that have been proven to work in my own and our other members’ businesses. You can have faith, knowing that you’re not implementing stuff that has been proven in hundreds of different markets.
If you’re wondering where you should start, this is what I’d recommend.
1. Become VERY clear about who you want to serve and what
new opportunity you will create.
2. Get results for your beta group. Your results will become the
foundation your expert business will grow from.
3. Become a master storyteller. This is the most important skill you can learn.
4. Change the world. Your message has the ability to change
people’s lives, so use it.
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