The-Ultimate-Guide-to-eCommerce-Link-Building
How To Improve Your eCommerce
Search Engine Rankings With Link Building
The-Ultimate-Guide-to-eCommerce-Link-Building – How To Improve Your Ecommerce Search Engine Rankings with Link Building.
You got your online store up and running.
Great!
Now it’s time to get some traffic and make some sales. And let’s face it – getting traffic is hard.
It doesn’t have to be.
I’m going to share with you the exact link building tactics that helped me improve my search engine rankings, increase my traffic and grow the sales of my store.
But first let’s get something out of the way:
If you are here to learn fast link building, you’re in the wrong place.
Link building is a growth strategy that requires a significant time investment and efforts on your side. Prepare yourself to do a lot of work.
Now, let’s get our feet wet!
Why SEO is good for eCommerce?
As Andrew Chen says, there are only few ways to scale user growth. In my opinion, this applies to eCommerce traffic and sales, too.
These ways are:
– paid acquisition
– virality
– SEO
Paid acquisition for eCommerce
If you are aware of the Lean Startup, by now you’ve validated the demand for the things you sell.
During the validation stage, it’s likely that you used paid channels to get that initial boost in your traffic and acquire your first customers. Using AdWords, as Startup Bros suggest, is a quick way to validate your business idea on the cheap.
Yet:
Paid acquisition might not be the perfect solution for your online store in the long term.
Buying customers directly through ads will cut your already razor thin eCommerce margins.
If you are in a drop shipping eCommerce business, it’s likely that you have 5 to 20% product margin on your sales.
Make this simple calculation:
How much it costs you to acquire a paying customer through AdWords (or other paid acquisition channel)? And what arethe
return on investment (ROI) per paying customer and the customer lifetime value (CLTV)?
With my store, it costed me roughly $30 to get a paying customer through AdWords. And the CLTV was below that. I was losing money. Not good!
Virality for eCommerce
If you have an innovative, unique, custom-made product a la Kickstarter, viral word of mouth could work for you. Also, you can achieve virality with a good marketing strategy. And for some it did work. (hint: TheDollarShaveClub)
But what if you are selling a commodity? Would your friends love the office supplies you sell so much to share them with the whole wide web? Yeah, that’s what I thought.
Even if you produce a unique product, you still need to design your viral loop and have a viral engine in place. Think here lots of A/B testing and experiments.
Improve your store’s search engine rankings and get more sales with SEO
There’s no doubt that you can get more sales for your online store and improve your search engine rankings by doing off-page SEO. Link building in particular.
Let me show you:
Brian Dean of Backlinko shares how one of his readers managed to increase his online store’s referral traffic by getting quality backlinks:
At our Bulgarian store, we managed to get almost 3,000 organic traffic sessions for 3 months, just a month after our launch. Bare in mind that we are using a brand-new domain for the store.
Also about 80% of our referral traffic is coming from our link
building efforts.
Moreover, SEO is our top revenue source and top orders source:
(eCommerce metrics from Metrilo)
This result is the outcome of just about a couple of weeks of link building.
Benefits of SEO link building for eCommerce
– You pay with your sweat. Perfect for bootstrapped
stores.
– Your product margins won’t shrink like the stock
market.
– It’s scalable.
– If targeted correctly brings people that intent to make a purchase.
Drawbacks of SEO link building for eCommerce
– If not done well, Google might penalize your store. Do I have to say no paid links?
– There’s no such thing as “fast link building”. Getting quality backlinks to your store takes efforts and a lot of hustling.
This post is a comprehensive guide to off-page link building for
eCommerce. Use it and apply it today to improve your store’s search engine rankings.
I’m going to share with you, my best actionable advice on link
building for eCommerce.
Feel free to share it with other eCommerce folks.
READ MUCH MORE INSIDE…
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