Email Copy That Sells Links That Motivate & Look Appealing
Email Copy That Sells Links That Motivate & Look Appealing when you are cloaking your links, using verbs or in other words, action words to increase click-through rate.
What do I mean to buy that? Here are a few examples:
www.yourdomain.com/Download-Report
www.yourdomain.com/Get-Access
Of course, you can also hyperlink your calls-to-action like Click Here to Find Out More. That call-to-action can be hyperlinked in your email via your autoresponder service.
Follow Up, Follow Up, Follow Up!
Everyone is busy. Everyone is distracted. Everyone has choices. How do you get your subscribers’ attention? By following up on them! Studies have shown it takes 7 to 9 “exposures” to close a sale, whether it is via email or phone.
The reason you should follow up is because your subscribers might have been too busy when they first read your initial email. Most times, one email to your list is just not enough.
I have found that I get as many sales on my follow-up email as my initial email.
When I launch a product, I normally mail it out every day for the first three days. Again, you would be shocked to find that sometimes you make more sales on your follow up messages.
If you can put the offer in front of them enough times, they will act on it. It is also important to note that you need to give them a reason they should get it. In other words, explain the benefits! This was explained in the W.I.I.F.M. section.
Do not be scared to mail out more than once. You will always get people unsubscribing but overtime, you are filtering out the subscribers who want to hear from you and those who do not.
The First Line in Your Email Body
Take advantage of the first line in your email body. Your first line in your email body should function as a sub headline, where your subject line is your main headline.
Some email programs like Gmail show the first few words of the email after the subject line. Here is a look at my Gmail “newsletters” account:
So, utilize this valuable space with words that get your readers wanting to know more.
The P.S.
The P.S. is a wonderful place to summarize your entire email in just one sentence or state the biggest benefit? It’s also a wonderful place to embed a call-to-action like “Remember, you must grab your copy by January 28th to claim your bonus. Click here now.”
The P.S. is especially useful for those who simply skim and do not read your email properly.
Here are a few P.S. templates you can use:
- P.S. – Make sure you grab your copy of ______________ before it ends in __ hours! Go here now: {link}
- P.S. – Oh, I forgot to tell you, there is a special gift waiting for you on the page: {link}
- P.S. – it is going out fast! So please make sure to claim your copy today: {link}
- P.S. – What are you waiting for? The faster you get your copy, the faster you will gain more traffic to your site: {link}
- P.S. – People are raving on about this! Make sure you grab your copy right now before I remove this exclusive offer for good: {link}
Best Wishes, Coyalita
See Tomorrow: “Injecting “Power Words”
Just use your first name and valid email address – I will never sell or share your email address with anyone. Never. You may unsubscribe anytime. I hate spam just as much as you do.
