Email Copy That Sells Write with Excitement & Emotion
Email Copy That Sells Write with Excitement & Emotion there is no better way than to write in an exciting and enthusiastic way.
“Your subscribers will sense it and that passion will shine through.” (“[New PLR] – “Email Copy That Sells Resale Rights Ebook …”)
However, there is a fine line between feeling excited and being overly hyped. Find that balance and add your own voice to your message so you do not end up sounding like a cheesy salesperson.
W.I.I.F.M?
What’s W.I.I.F.M.? It stands for What is in It for Me. With anything you offer, there must always be a reason they should click your link, buy your product, opt-in and so on. (“[New PLR] – “Email Copy That Sells Resale Rights eBook …”)
What is the reason they should buy your product or a product you are promoting?
People do not buy features; they buy based on what they will get out of it.
Take this as a hypothetical example. We have gotten an acne cream we want to promote. “One of its features is it gets rid of acne.” (“[New PLR] – “Email Copy That Sells Resale Rights eBook …”) Now, we do not just tell our readers it gets rid of acne. What does that mean to the user? We need to give them benefits.
So, I would put it like this:
This cream gets rid of acne, which means you will feel a lot
more attractive,
you will be able to stand tall and confident,
and will not be embarrassed meeting people in person anymore.
“Sales 101 – People buy based on emotion and then justify with logic.” (“[New PLR] – “Email Copy That Sells Resale Rights eBook …”)
Scarcity, Deadlines and Limits
Where an offer is limited, let your subscribers know. If there are only 100 copies of a product, include it in your subject line. (“[New PLR] – “Email Copy That Sells Resale Rights Ebook …”)
Example subject line:
[FIRSTNAME] – Brand New Fitness Report (100 Copies Only)Your offer may not have a limit on the number of copies, but it may instead have a time limit.
Example subject line:
[FIRSTNAME] – Download Your Free Fitness Report (24 Hours Only)Limiting the number of copies or using a deadline creates a sense of urgency.
“I have subscribers who buy my products straight away without even reading the full sales page because I set limited number of copies and timeframes.” (“[New PLR] – “Email Copy That Sells Resale Rights eBook …”)
Best Wishes, Coyalita
See Tomorrow: “Testimonials and Social Proof”
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