IM Business Models Chapter 4: Membership Model
So, creating a SaaS business model is a large undertaking compared to becoming an affiliate marketer. (“Membership Model”) But as we saw, it does have its advantages as well. And one of the biggest of those advantages is the fact that it allows you to set up recurring income and to earn much more from a single visitor. Instead of getting a one-off payment for a download, you get a recurring payment from that same person for months or even years. (“Membership Model”)
And as it happens, there is an easier way to accomplish this… which is simply to set up a membership site! As the name suggests, this is a website or blog that charges a recurring fee for membership. Normally this works by presenting some information for free but then having more information and discussion/community behind a pay wall. (“Membership Model”)
An example of this is LongeCity (www.longecity.org). This is a website all about techniques you can use to live longer, or that you can use to improve your brain power using supplementation. (“Membership Model”) While the main site is free and you can even read much of the forum, to participate in the discussion, you need to become a paid member.
Another good example is Lynda.com (www.lynda.com). This site has a different topic – teaching a range of skills – but is once again a paid site meaning that you need to be a member to access the articles. Many newspapers with websites also do the same thing – but partly this is to avoid preventing people from paying for their papers by getting the same content online for free! (“Membership Model”)
Best Wishes, Coyalita
See Tomorrow “2nd Creating Your Membership Site”
