IM Business Models How People Are Making Money from Information Products
So how do you turn this into a money-making business model? “One good example we can turn to is ‘Double Your Dating’ (www.doubleyourdating.com).” (“Proving we all have genius.”)
“This is a website that sells a wide variety of different informational products, all relating to how to attract and meet women.” (“The Information Product Business”)
The owners of this business therefore invest a little time and money into running the site and promoting it and then generate income from people who decide they would like more information and thus buy the books. This works because the products being sold have an extraordinarily strong ‘value proposition’ which is to say that they solve a clear and simple problem and promise to make the buyers’ lives better in a measurable way. This makes promotion much easier. (“Proving we all have genius.”)
In this case, ‘dating’ is the niche (meaning the subject), and this is one of the most popular niches out there. Other popular choices include ‘making money online,’ ‘style,’ ‘weight loss,’ ‘muscle building.’ Remember though, eBooks are just one option. You can also sell a video series, an online course, a shorter ‘report’ or a range of other information products. (“The Information Product Business”)
In terms of how the business model works, it will be posting to a blog that will help you to bring more traffic to your website. The more you add content to your website in the form of a blog, the more people will be able to find your website via Google and the more people are likely to share your content on social media as well.
Adding content to a blog also allows you to build trust with your audience. The people who enjoy your content on the website will find themselves wanting more and trusting what you have to say. This then means they will be far more likely to want to buy your products when they see that you provide even more information behind a small pay wall. (“Proving we all have genius.”)
That right there is the basis for ‘content marketing’ which we will look at more when we come onto the chapter on blogging.
“Though, there are also other methods you can use to sell a digital product.” (“The Information Product Business”) For instance, you can sell a digital product via social media, on forums or even through Amazon (for Kindle). Another option is to let other people promote your product for you and to simply take a cut in the profits.
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Best Wishes, Coyalita
See Tomorrow “How to Create Your First Information Product”
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