LinkedIn for Business
LinkedIn for Business – Client Acquisition In addition to finding new recruits, LinkedIn offers a platform to find new clients, customers, and services. This service works in two ways.
First, if you have a service that needs doing for your company, which can range from hiring an advertising company to finding a website or graphics developer, you can look through various freelancers and companies.
This works in much the same way you might scout potential employees. All companies, like yours, are publicly listed on the website.
These are subdivided by industries and services. You can look at their profile pages, the quality of their employees and scout their former clients in order to decide if they are the right company for you.
By the same token, if your company provides services to other companies then you can look for new potential clients in the same manner. You will know the kind of clients you can work for.
For example, you might be restricted by locality if you are a courier firm or if you provide certain types of training, or you could be a manufacturer or developer attuned to certain types of larger companies.
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