LinkedIn for Business
LinkedIn for Business – Advertising and Marketing
LinkedIn offers a broad range of advertising and marketing options. These range from traditional ads, to ads that generate costs per click, are timed or targeted to certain sectors.
These are run not based on specific contracts, but rolling deals that can be stopped at any time you wish.
Rather than being targeted almost randomly as with other social networks, LinkedIn is designed so that you can reach your core audience.
You can target people in specific industries, with specific core data such as age and gender, by the groups they are members of and even by their job titles.