List Building Mistakes to Avoid Mistake #2: Poorly Structured Squeeze Page
List Building Mistakes to Avoid Mistake #2: Poorly Structured Squeeze Page one of the most essential elements of a successful email marketing campaign begins with a well-constructed squeeze page. (“Squeeze Page – List Building Day 2 – Roger Alberty”)
“Your squeeze page is the ‘doorway’ into your email marketing system and if it fails to convert visitors into subscribers, you will struggle to build your lists.” (“Squeeze Page – List Building Day 2 – Roger Alberty”) Your squeeze page needs to be exceptionally clean and simple.
“You want people who visit your website to be given ONE option only; to subscribe to your newsletter.” (“List Building Pitfalls Revealed”)
“This means that you need to minimize any external links, and really emphasis your opt-in form.” (“Squeeze Page – List Building Day 2 – Roger Alberty”)
You also want to limit the graphics that you use on your squeeze page, so that it loads quickly and does not distract your visitor from your objective, getting them on your mailing list. (“Squeeze Page – List Building Day 2 – Roger Alberty”)
To create an effective squeeze page that encourages visitors to subscribe to your list, consider the diverse types of incentives that you can offer. (“Squeeze Page – List Building Day 2 – Roger Alberty”) When it comes to listing the benefits, you need to be clear and concise.
Make sure they understand ‘what is in it for them,’ and what you are offering that will assist them (remember, solve a problem, address an issue, offer a way to save time, money, relationships, etc.). (“List Building Pitfalls Revealed”)
When creating the body content for your squeeze page, consider underlining, highlighting, or colorizing valuable information so that you can draw attention to the areas of your squeeze page that you want your website visitors to pay special attention to. (“Squeeze Page – List Building Day 2 – Roger Alberty”)
Savvy marketers feature a “bribe” on their squeeze pages that provide a remarkable offer in exchange for a visitor subscribing to their lists. (“Squeeze Page – List Building Day 2 – Roger Alberty”)
You could offer:
Ø Free Report
Ø Free eBooks
Ø Free Designs or Templates
Ø Free Graphic Packages
Ø Free Video Guides
Ø Free Tutorials
Ø Free Sample Chapter (from a paid product)
Ø Free e-Courses, Newsletter, Magazine
This is an amazingly effective method of building your list, however you need to make sure that whatever you decide to offer is directly targeted towards your niche market. (“Squeeze Page – List Building Day 2 – Roger Alberty”)
Make sure that your squeeze page looks professional with a clean template and simple layout. If you are not familiar with HTML and editing code, you will find it easier to purchase a pre-designed squeeze page template that you can easily edit and customize to suit your needs. (“Squeeze Page – List Building Day 2 – Roger Alberty”)
Best Wishes, Coyalita
See Tomorrow: “List Building Mistakes to Avoid Mistake #3″
