Sun. Jan 29th, 2023

    List Building Mistakes to Avoid Mistake #3

    List Building Mistakes to Avoid Mistake #3: Failing to Split Test

    List Building Mistakes to Avoid Mistake #3: Failing to Split Test – Split testing squeeze pages are an essential element of a successful email marketing campaign.

    “Regardless how well you design your site, or how thoroughly you analyze each section of your squeeze page, there is no way that you will be able to accurately predict how well your visitors will respond to your offer, without comparatively testing alternative layouts.” (“Squeeze Page Design Guide – EzineArticles”)

    One easy method of evaluating your pages and evaluating conversion rates is by using Google’s Website Optimizer, a free tool that will help you run simple split tests of any websites you own. (“7 Figure List Building – Moore Affiliate Mark”)

    You can sign up for a free account at: http://www.google.com/analytics/

    “When split testing, start with only one element at a time.” (“List Building Pitfalls Revealed”)

    For example, if you change the headline on your squeeze page, leave everything else in its original state until you determine whether tweaking your headline helps with conversion rates.

    Since you are split testing different layouts and overall structure, you do not have to get it right the first time if you consistently work to tweak your copy until you are able to significantly maximize conversion rates. (“List Building Pitfalls Revealed”)

    Once you have determined what headline works best, change another element of your squeeze page, such as the color scheme, opt-in box frame, or summary of your offer.

    Always assess the original against the variation and give it enough time to accurately determine whether your changes have increased your subscription rate before making any permanent changes. (“List Building Pitfalls Revealed”)

    “Google’s Website Optimizer tool will provide you with enough information to be able to quickly analyze and evaluate your progress.(“List Building Pitfalls Revealed”)

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    Best Wishes, Coyalita