List Building Mistakes to Avoid Mistake #5: Promoting Irrelevant Products
List Building Mistakes to Avoid Mistake #5: Promoting Irrelevant Products “Whether you are the developer or not, if you give it your stamp of approval, your subscriber base will hold you accountable should the product or service fail to deliver.” (“List Building Pitfalls Revealed”)
You should therefore always review each product or offer you are planning to promote so that you can not only stand behind it but can directly answer any questions that your subscribers may have about the offer. (“List Building Pitfalls Revealed”)
You also need to make sure that the products and services you are advertising are relevant to your newsletters overall theme or topic. If your subscriber originally signed up for your newsletter to receive information on “dog training,” they aren’t likely going to be responsive (or impressed) if you begin to send out content relating to “online marketing.” (“List Building Pitfalls Revealed”)
Keep your emails focused and relevant. If you end up venturing into a new niche or are interested in exploring other markets, you should work towards creating individual segmented lists for each niche. (“Email Marketing Tips for Success”)
Best Wishes, Coyalita
See Tomorrow: “Mistake #6: Failing to Deliver Quality Content“
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