List Building Mistakes to Avoid Mistake #6: Failing to Deliver Quality Content
List Building Mistakes to Avoid Mistake #6: Failing to Deliver Quality Content this is one of the biggest mistakes (and fatal mistakes) that both new and seasoned email marketers make when running their list campaigns. (“List Building Pitfalls Revealed”)
“While the objective of building email lists is to effectively monetize them, you need to earn the right to send out promotional based emails.” (“List Building Pitfalls Revealed”)
“This starts with first building a relationship with your list by offering high quality content, free tools and resources and material that is helpful and well received.” (“List Building Pitfalls Revealed”)
Once you have worked towards connecting with your subscriber base, however, you need to maintain that relationship by focusing on a perfect balance of solid, high-quality content with any promotional emails you send out. (“List Building Pitfalls Revealed”)
In fact, one way of maximizing open rates and response from your subscriber base is to over-deliver quality content even during times when you do not have a scheduled launch or affiliate program that you are planning to promote.
People tend to notice habits, and if they discover that the only time you seem interested in contacting them is when you have something to sell or promote, you will quickly lose any trust and credibility that you may have earned from your previous communication.
“Keep this in mind whenever you create a new email campaign or broadcast.” (“Email List Building: 6 Mistakes to Avoid | Boat Marketing Pros”)
Consider whether your email truly offers value and is written so that it genuinely benefits your subscriber base. If you build a solid relationship and brand with your subscribers, you will subsequently build a very responsive and loyal customer base. (“Email List Building: 6 Mistakes to Avoid | Boat Marketing Pros”)
Best Wishes, Coyalita
See Tomorrow: “Letting Their Lists Run Cold”
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