One Month to Your Own Online Business

One Month to Your Own Online Business

One Month to Your Own Online BusinessYahoo! Directory is a listing of websites that have been submitted by their owners to Yahoo! for listing in that directory.

The most important thing to understand about this directory is that a website that is submitted to it is not automatically accepted.

Websites are only accepted if they meet Yahoo! quality standards, meaning that the directory presents a snapshot of the highest quality sites on the net.

Webmasters will only go to the trouble of creating a high-quality site if there is money to be made by doing so (almost all sites are monetized in some way), and that indicates a thriving market.

Choosing from the category listing on the left-hand side of the page, and again using the ‘Health’ category as an example:

By clicking on the main link, you will get a complete list of every health-related sub-category:

Look through those that interest you and you will again find many interesting subcategories that you had probably never thought of before.

Note that you are looking for sub-categories here – trying to compete in a broad, generic market at the levels we have been considering previously is not going to work, simply because the competition is too tough.

For example, if you were trying to drive people to a ‘Health’ focused website, there are quite a lot of other web pages that feature this single word: ‘Health’.

Hence, you have to be looking for a small ‘piece’ or slice of the overall health market where you would have a reasonable chance of making an impression. Such a ‘piece’ of a large market is usually known as a market niche.

As examples, we have already seen that ‘autism’ and ‘natural cures’ represent subcategories of the health market.

It would make more sense to investigate these in greater detail, rather than chasing a massive target that you have no chance of hitting.

Is there money being spent?

You should now have a list of potential ideas around which you could build your first online business. One of the final pieces of the research jigsaw is to establish whether it is worth doing so by checking whether there is any money being spent in any individual marketplace.

This is easy to do, and of course, costs nothing.

Take the phrase that is most appropriate to your subject (what is known in online marketing terms as a keyword or a keyword phrase) and run a standard Google search using that phrase. For example, if you want to know whether people are spending money on products or services that are related to autism, you would run a standard search using this phrase:

On the Google search results page, you see advertising that is placed there by Google. The more advertising there is, the more that would indicate that it is a mark where there is money to be made, because otherwise, there would be no sense in companies or individuals spending money on advertising.

The most expensive adverts are those shown at the top left-hand side of the screen, and there can never be more than three.

Down the right-hand side of the page, there can be a maximum of eight adverts. In this particular example, you don’t have a perfect ‘full house’ because there are only two adverts at the top left-hand side, but there are still nevertheless plenty of organizations and companies who are willing to spend money in this market.

Once you have established that there is money in the market, there is one final thing that you need to confirm.

You need to know that should you choose to build a website based on this particular topic (autism), that there are enough people searching for information on the net to justify doing so.

Given that you have a list of potential site subject matter, if no-one were searching for the kind of information you are thinking of offering, you would move to the next potential subject on your list. However, assuming that there are enough people searching, the final thing to do is check the competition.

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Regards, Coyalita

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