One Month to Your Own Online Business
One Month to Your Own Online Business – Can you attract visitors? Checking whether there are enough people searching for information to justify building a site is extremely simple.
Open up the free Word Tracker keyword research tool and type in your primary key word or phrase:
This indicates that there are just short of 10,000 people every day searching for autism related information on the net. 10,000 searches every day is a very healthy number, but you need to compare that to the number of web pages that are already presenting appropriate information:
10,000 searches a day becomes less impressive when there are already 18.5 million web pages indexed by Google that provide autism related information
In effect, there is no way you can compete at this level, so what you need to do is establish whether there is a level at which you can compete.
Go back to the Word Tracker keyword chart and check each phrase in turn by running a standard Google search for each one. For example, this phrase enjoys 161 searches every day, which is a very reasonable number:
and by running a standard Google search, we can quickly establish that there are only 184 web pages that feature this page:
What you therefore have here is a term that is searched a reasonable number of times every day, but very few web pages that present the appropriate information.
What this tells you is that if you use this particular phrase in your promotional materials and on your website, Google would very quickly find your webpage or your promotional materials, and as long as they liked your site, it should feature fairly high on the search results page.
Consequently, the next time someone is searching for information about the ‘physical characteristics of children with autism’, they would probably find your page featured in the search results and visit your site as a result.
I suggest that pulling visitors to your website is a crucial factor that will dictate how successful your business is. Finding low competition keyword phrases like this is one of the most effective ways of ensuring that you receive the site traffic you need in order to sell whatever product or service it is that you are promoting.
Run the same checking operation for every phrase produced by Word Tracker, and note down those where there are more than 20 people looking to information of the day, and less than 30,000 competing Web pages.
By now, we have established that there are plenty of people looking for information about autism, and there are search terms that you can use to drive visitors to your website. The final thing you need to do is confirm that there is a suitable product available that you can promote into the autism market.
Sourcing a suitable product…
Finding a suitable product could not be easier.
Visit Clickbank.com and sign up for a free account. Having done this, you can immediately promote any of the 10,000 products that are offered through the site, without further application or approval.
Click the ‘Marketplace’ icon and type in the primary term that you want to look for and hit the ‘Go’ button:
This action will produce a list of all the products that have been called up by the keyword you have used. It is then simply a question of choosing the product that you want to promote.
If you are operating in a very competitive market, you will probably be offered dozens of different products to promote to your prospects.
When this happens, you should try to select a product that does not as yet have such a level of popularity that it is already too well known in the marketplace. You would do this by checking on the ‘grav’ (gravity) figure underneath the product details to the far right as highlighted:
You are looking for a gravity figure of less than 100 points, so all of the autism related products shown in the screenshot are acceptable. You can see that the commission payable (to the far left of the green text line) varies, but do not be tempted to promote a product simply because of the commission payable.
Check the sales page of each product shown (from the ‘view pitch page’ link) to find the sales page that looks best to you. To a certain extent, choosing the best product from the sales page is a matter of instinct and gut reaction, so if you find one of the sales pitches stands out for you, use it because if you like it, it is likely that your prospects will as well.
Time for another quick summary.
You have found a market niche where there are plenty of people with a real need looking for information. You have established that there are low competition keyword phrases that you can use to drive visitors to your site, and you have found a suitable product to recommend to those visitors.
It is finally time to start building your site.
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