One Month to Your Own Online Business
One Month to Your Own Online Business – Keeping it Simple… There are many ways of building a website, some of which are far more difficult and complex than others.
While at some point in the future you will want to move on from having a very basic site, that is the way you should start, because by doing so, you can keep the site creation process as simple as possible.
In this situation, simple means quick and that in turn means that you can channel your efforts into promoting your business, which as I have already pointed out is the key to your success.
Here is what you do.
Visit Squidoo and sign up for a new account. Squidoo is a very simple, modular site building program that is a big favorite of Google. Using Squidoo, the mini-site that you are about to create is known as a ‘lens’.
When you first log into your dashboard, you need to search for the button that will allow you to create a lens:
This action will bring you to the first step of the lens creation process.
The screen will look something like this. As this lens is going to focus on autism, that should be the subject:
On the next page, you want to do your own thing (it gives you a far greater degree of control) so check the appropriate choice and go to the next stage:
On this next page, you have to choose a title for your lens.
It will automatically use the ‘my lens is about’ information from the first page, but you should change this to reflect one of the primary keyword phrases that you found earlier using Word Tracker, in this case ‘services or teenagers with autism’:
On the next page, including three more key phrases that are appropriate to your subject, insert the captcha code and that is the lens ready to go:
That is, it – the lens creation process is completed. All you now need to do is to populate your lens with content, the information that the targeted visitors who you bring to your website are going to be interested in reading and watching.
In the next screenshot, you can see what the lens creation page looks like. On the left-hand side, you will note the main text area under the heading ‘Introduction, Contents and Discovery Tool’. This is where you are going to publish the information with which you are going to promote the autism related product that you discovered earlier at Clickbank.
The way you are going to do this is to write a review of the product itself, which you will then add to this area of the site before publishing.
The reason that you do this is that this particular module of the site always appears at the top of the page, which is where you want your review to be every time a new visitor comes to your site.
Consequently, all of the other modules that you can add to your site (which highlighted in the right-hand side column) should be placed underneath this main product review:
In terms of the modules that you should add to your site, I have indicated the modules that I would use with a red check mark. By doing so, you can ensure that your site offers your visitors something of a multimedia experience, with video, information from eBay and Wikipedia, and so on.
Note that below the list of ‘quick start’ modules, there is a link to ‘Browse all modules. Take a look here as well, because there are many more modules that you can add to your site in order to make it more attractive and informative.
Because you have added a ‘Guestbook’ module, you are offering any visitor who comes to your site the opportunity of leaving their comments. The more comments you have, the more popular your lens will become within the Squidoo community, and that equates to more visitors.
In other words, you have built a site that targeted visitors will find interesting, and that is the key to making sure that they stick around, read what you have to say, and hopefully follow your link from the product review to the sales page of the autism product you are promoting. When they do so, if they buy, you get paid.
You will also note that I have added the ‘Text with BIG picture’ module. This is something you should do (you can use the plain text module if you want) because having nothing more than your review on your site looks a little ‘spammy’ and unprofessional.
If, however, you have additional text modules, this means that you can add additional articles about your subject matter to your site, once again enhancing the experience of the visitor.
If you have the time, knowledge and inclination, it is best if you can write these articles yourself. However, there is nothing to stop you using other people’s articles from a major article directory site like EzineArticles as your content materials.
Visit the site and search for articles about your chosen subject:
Find some articles that you would like to republish on your own site, and look for the ‘Ezine Publisher’ link to the right of the article title:
From here, you can download the article and then republish it on your lens in its entirety, including (most importantly) the original author details and link. You could do this with as many articles as you want, so this would be a very quick and easy way of populating your site with content if you don’t have the time or the inclination to write your own materials.
If the only reason that you are not going to write your own materials is because you do not know the subject or topic particularly well, all you need to do is read a few EzineArticles articles and then rewrite them in your own words. The articles text is copyrighted, but the ideas and concepts behind them are not.
Write Your Review…
Although it is possible that you would be able to write a more accurate and informative review if you were to buy a product that you are promoting yourself, it is not absolutely necessary to do so.
There are two ways that you can collect sufficient information to create your own review.
First, go through the Clickbank sales page and note down all of the major benefits. Remember that potential customers are only interested in what the product can do for them, so they want to know about benefits, not features. Generally speaking, you can usually find enough information on the sales page to write a reasonably good product review without doing anything else.
However, you might also want to search to see whether anybody else has already written a review, because that will make your job considerably easier. You do this by searching Google for ‘product name + review’ (or ‘reviews’), so if you are promoting a product called ABC123, your search would be for ‘ABC123 review’.
Between the sales page and other people’s reviews, you should have enough material to write your own. Don’t make your review too gushingly complimentary about the product – add a couple of negatives to make the review appear more objective and unbiased.
However, in the final analysis, you should recommend it. When you do, make sure that you include a clear call to action (i.e. at the end of the review article, make sure that you tell your visitor that the product is highly recommended and that they must get their own copy), and tell them to click your link which must also be included.
Incidentally, you should not make it too obvious that your link goes to a product that you are promoting as an affiliate – something as innocuous as this would work far more effectively:
The HTML code that you would need to create a link like this (using a standard Clickbank style ‘hoplink’ which you should replace with your own) would be coded in this way:
Copy and paste this code at the bottom of your review page, add content from EzineArticles to several text units, add a few videos and materials on eBay, and the site should be fully ready to go.
However, don’t stop there.
Come back every couple of days and add a new article (preferably one that you have written yourself), use the RSS feed module to keep your lens regularly updated and generally keep the site growing.
Google in particular loves Squidoo lenses, especially those where there is a regular supply of fresh, new (and ideally unique) content that you add, so keep Google happy and they will send traffic to your site.
However, this is not enough traffic to make your business successful.
Consequently, traffic is the next (and perhaps most important) aspect of building your business.
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