Online Legal Protection
Online Legal Protection – Using Disclaimers is a vital part of any business.
A disclaimer serves to protect you in the legal sense, and depending on what you are marketing, they relate to the results that one should or could expect from the use of a service, product, or method.
Disclaimers can be used on websites, inside products, and in email. It is basically a ‘use at your own risk’ statement. Have you read an eBook lately? It probably had a disclaimer stating that the information was for informational purposes only, and that the author and/or publisher would not be held responsible for any results you may receive from your use of that information.
Failure to use disclaimers can result in lawsuits. Don’t think that this won’t happen to you – it has happened to many others, to the tune of millions of dollars.
A site disclaimer can entail many different things. First, you disclaim the information, stating that it is for informational purposes only, and that you claim no responsibility for the information, or for your visitor’s use of the information. You then can disclaim any endorsements that you make of other people’s products. Finally, you can disclaim any links that may appear on your website as well.
Many people do fail to use disclaimers, because they feel that they are essentially saying ‘I don’t know what I am talking about.’ This isn’t what you are saying. What you are saying is that this is what you know, but you are not going to be responsible for someone else’s use of what you know.
Email disclaimers also have a variety of uses. They are typically used by corporations, and may cover topics such as negligent misstatements, entering into contracts, transmission of viruses, breach of confidentiality, or it may be a complete disclaimer.
A complete email disclaimer looks like this:
“This message may contain confidential information. It is intended only for the person named in the email. If you are not that person, you should not use, distribute, or copy this email. You should notify the sender that you have received the email by mistake, and delete it immediately. We cannot guarantee that this email is secure or error free. Information could be corrupted, destroyed, intercepted, lost, or contain viruses. We do not accept liability for any errors or omissions in this email message. For verification, please contact us at ABC Company, 123 Any Street, Any Town, Any State, 00000, Any Country, www.website.com. “
A sample website disclaimer looks like this:
“All information contained in this website is intended for general information purposes only. The information is provided by ABC Company. We try to keep the information up-to-date and ensure that it is correct, however, we make no warranties of any kind concerning the accuracy, completeness, suitability, reliability, or availability of the information contained in this website, or any products, services, links, or graphics that may be found on this website. Use this information at your own risk.
ABC Company will not be held liable for any loss or damage, or loss of data from your use of this website, or in connection with this website. This includes indirect or consequential loss or damage.
ABC Company has no control over websites that are linked to on this website. Those third-party websites are under the control of their owners, and ABC Company will not be held liable for your use of those websites. By linking to these sites, we are not endorsing or recommending any information or views expressed in the content on those sites. “
The above disclaimer can also be used for information products, as long as it is altered to reflect the product, instead of a website.
Finally, as an Internet Marketer, you may need income disclaimers as well. An income disclaimer generally states that any results advertised in your email or on your site are not to be considered typical, and that you have no control over how much one might earn from their use of your information.
Here is a sample of an earnings/income disclaimer:
“While every effort has been made to accurately represent the potential of this information/product, ABC Company cannot guarantee how much money you might earn, as we have no control over your efforts or your use of the information. Examples and testimonies used on this site are not to be interpreted as a promise or guarantee of your expected earnings. “
Disclaimers look fairly simple and straight to the point, and because they are straight to the point, you may be afraid to use them. Don’t be – instead, you can soften them a bit, just as long as it is still clear that you are not going to be held liable for someone else’s use of your information.
Before you write your own disclaimer, take the time to read those used by other companies. This will give you more ideas for your own disclaimers, and help you to write one that covers you from all directions.
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