List Building Mistakes to Avoid Mistake #1: Not Using a Professional Autoresponder
The List Building Mistakes to Avoid Mistake #1: Not Using a Professional Autoresponder one of the most important steps you will ever take as an email marketer is in choosing to power your mailing lists by establishing an account with a professional autoresponder provider. (“How Do I Build a Successful Email Marketing Campaign?”)
There are many distinct reasons why setting up a remotely hosted autoresponder account is important, including: (“List Building Mistakes to Avoid – i-AutoResponder”)
1) Increased Deliverability
There is no sense in spending time crafting a high-quality broadcast or email if no one can receive it. (“Email List Building: 6 Mistakes to Avoid | Boat Marketing Pros”)
“By setting up your mailing list with an experienced autoresponder service team, you can rest assured that your emails will make it to their destination.” (“List Building Day 1 – Where to Start – Roger Alberty”)
It is their job to maximize deliverability rates and help you connect to your subscriber base quickly and easily.
Professional autoresponder providers typically offer a quick “email check” prior to sending out your email that will analyze your mailing and determine whether it is likely to be filtered by anti-spam tools. This enables you to quickly edit your email so that it is far more likely to be processed into your recipient’s inbox. (“List Building Mistakes to Avoid – i-AutoResponder”)
2) Safeguarding Your Mailing Lists
“Professional autoresponder providers offer frequent back-ups of your database; in the event it becomes corrupted or inaccessible.” (“professional autoresponder « marketingsuccessreview.com”)
“This is extremely important, because the last thing you would want to do is spend the time and energy developing a massive list of subscribers, only to lose it all.” (“Developing a Targeted Subscriber Mailing List – IanAndersonBiz”)
Your autoresponder service provider will also manage all requests to unsubscribe, helps you comply with Can Spam regulations and provides you with the ability to write as many newsletter messages as you wish, and set up the dates and times when you want them to be published. (“List Building Pitfalls Revealed”)
This means that you can write all your messages at once and have them trickle out to your subscribers on specific dates. (“List Building Day 1 – Where to Start – Roger Alberty”)
3) Important Features
If you are interested in maximizing your open rate and overall response rates, you need to utilize the unique features available within your autoresponder account including your average open rate, opt-out rate, response rate and whether any complaints have been sent in regarding your recent mailing. (“Email List Building: 6 Mistakes to Avoid | Boat Marketing Pros”)
“Keeping a pulse on your subscriber base and how well they response to your broadcasts will help you improve your mailings and tailor your campaigns so that they directly communicate with those who have subscribed to your lists.” (“List Building Pitfalls Revealed – LeadsLeap”)
You can review detailed statistics for your entire newsletter by logging into your autoresponder administration panel (most autoresponder services should offer enhanced features, some with the option to upgrade for access to advanced tools). (“The Top 10 Critical List Building Mistakes Plr eBook”)
“IMPORTANT NOTE: It is quite difficult to switch autoresponder providers once you have established a mailing list as your subscribers will have to resubscribe to your new list.” (“The Top 10 Critical List Building Mistakes Plr eBook”)
“Keep this in mind when you begin building your lists and choose to create an account with a reputable autoresponder company right from the start.” (“Email List Building: 6 Mistakes to Avoid | Boat Marketing Pros”)
Here are the two top autoresponder services:
Aweber: www.Aweber.com
Get Response: www.GetResponse.com
Best Wishes, Coyalita
See Tomorrow: “Mistake #2: Poorly Structured Squeeze Page“
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