Timeless Sales Strategies Building Your Credibility
Timeless Sales Strategies Building Your Credibility – Credibility is very closely associated with branding. Branding will help you to get the first sale, but your credibility is what keeps people coming back for MORE!
When you have built your credibility in your business as a trusted brand, it takes far less time to get repeat sales from existing customers and the people they refer to convincing them from scratch.
Don’t look down on the customer with a buying power of $3 or less. A customer that spends $3 over a period of 2 years can amount to a lot of money. Furthermore, they are likely to recommend other customers to your doorstep!
Remember the story about the foolish milkman? The foolish milkman refuses to service a young chap who lives far down the street. He thinks that it is not worth the trouble. He doesn’t realize that that young chap will someday get married and have 3-4 kids who will consume much more milk somewhere down the line! Never ever discount a single customer!
And that’s not all, when you are credible, you become the ‘go to’ guy when people think of the product or service that you are offering (therefore saving you time and money in acquiring new clients and customers).
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