Affiliate Wiseguy
Becoming the Don of Affiliate Marketing
Affiliate Wiseguy – What’s Indexed and What Isn’t Speaking primarily of the major search engines, what are indexed are the more significant words on the site.
Prepositions and ‘filler’ words—such as a, an, the, in, et cetera, are ignored. What the spiders look for are the words that appear on the site that actually mean something to the end user.
Those words can appear virtually anywhere on the site. The spiders will search content, headlines, sidebars, ads, and coded tags behind the scenes.
Some of these words will add more weight if used properly. For example, titles and subtitles add weight to keywords, so it is a good idea to use your primary key phrases in titles and subtitles and in the meta tags for the site.
There is something of an art to this, however. It didn’t take long for the search engines to figure out that people were simply stuffing pages with keywords and key phrases to get ranks and hits, and so they developed algorithms (undisclosed) to guide the spiders and tell them what is really content and what is bogus.
In addition, there are some types of content that spiders can’t or won’t index. They won’t index information that you tell them to ignore (through your coding); content that is not accessible because it is restricted behind a password or security system cannot be accessed and so will not be crawled and ranked.
This is part of the reason that squeeze pages have limited usefulness, at least in terms of search engine rankings; if the spider cannot go beyond that wall, it cannot see what is behind it. Therefore, you have to have the bulk of your optimized content upfront where the spider can get at it.
Also, spiders have stopped ranking a lot of squeeze pages because they do not offer actual value—they’re just registration docs, and so you should not rely too heavily on these from an SEO standpoint unless you plan to add some content that will please the spider (and still be useful to the human consumer, too).
Plug-ins, non-HTML formats, and non-text content cannot be indexed by search engines. This means that if you are including any of the following, it may not be indexed.
Plug-in programs
Videos
Audios
Flash files
Images
Photos
Frames
Java applets
Of course, these elements can be important to the humans who use your site, and certainly do have a purpose that warrants using them, but from an SEO standpoint, they have little to no value.
Therefore, the best advice for affiliates is to keep it simple, build it strong, and minimize the use of features that have limited return.
Summing it all up
To sum it all up, it all comes down to this:
- Search results rely on content and keywords.
- Content = Food for search engines/spiders
- Quality Content = Good Search Rankings
Since no human would have a prayer of completing such a monumental task as evaluating and indexing all the sites on the web, we have to rely on the best processes and programs the search engines can create.
Those best programs rely on what amounts to an elaborate matching game that matches search word for word on a page.
Very basically, if you have no words, or at least no words that matter to spiders and the people searching, you have nothing to match up to, and so you have no way for a search engine to find you.
Your existence on the web, and the traffic to your site, depends on you having the words that people want to find.
To rank well in the major search engines, you need to center on a select group of keywords and key phrases that you want to rank for.
You need to use those correctly to prove to the search engines that you are one of the authorities in your subject, for your chosen phrases.
As mentioned, we’ll give you those details in Chapter 8 when we talk more about SEO. For now, understand the basic inner-workings of the web, and start thinking about how you can make that work for you.
Regards, Coyalita
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