Email Copy That Sells Things to Avoid + Final Words

Email Copy That Sells Things to Avoid + Final Words

Email Copy That Sells Things to Avoid + Final Words Don’t Spam! Obvious but it must be said. The last thing you want is for your subscribers to hit the “spam” button. Most people get so much junk mail these days, anything that has a hint of spam gets deleted straight away.

DON’T USE HIGHER CASE LETTERS. As much as you want to get the attention of your readers, you DON’T want to go overboard. Using higher case letters makes you sound too aggressive. You want to sound friendly, so the best way is to use lower case letters, for example: Did you get access to the latest version?

Avoid the word “we” unless you work for a big corporation like Apple or Microsoft. You don’t want to sound like a big firm trying to sell you something. You want to be that one person your subscribers know, like and trust. You want to be that person who has been through what they’re going through.

Don’t use the word “Hey”. Yes, quite surprisingly quite a few of my subscribers found it rude. I used it in a couple of my mailings, and they responded back to the email telling me not to call them “hey”. Instead, use “Hi”. You’d think “hey” would sound friendlier, but it doesn’t seem to be the case in my experience. But if you’re getting a good response from it, then “hey”, use it!

Avoid the slang “bro”! I’ve stressed the importance and effectiveness of being personal in your emails but adding slang to the picture may actually have the opposite effect. Avoid using too much slang because not all your audience will understand. Stick to lay terms.

Don’t use the email swipes that vendors and affiliate programs provide you. This is probably an effective way to kill your list. Yes, it might be easy to just simply copy and paste the email provided in the affiliate promotional tools, but then you’d end up like the other hundred marketers who use the exact same email.

Final Words

Copywriting is an art. It’s not something you can “buy”. It’s a special form of writing to help you influence and persuade your prospects into delivering your message effectively.

Use the techniques shared in this guide in all aspects of your marketing such as your product offers, landing pages, social media profiles, print ads and more.

At the end of the day, there really is no right or wrong to write a good copy. What I’ve shared are tactics and practices. You should test, track and measure what works for you and adjust along the way.

I hope you’ve gained lots of great insights or at least found a few golden nuggets you can take away and use now to increase your email response rates!

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I wish you all the best!


Thank you for joining me on this adventure through Email Copy That Sells. I hope you have discovered some tips and tricks to help continuation with your own Email Copy That Sells here’s to your success.