Prospecting Your Customer
By Coyalita Linville
Prospecting Your Customer – When you establish a relationship with a customer, you want that relationship to have many levels, not just one layer from one sale.
We all have our sales goals to meet on a weekly, monthly, or quarterly basis. This doesn’t mean that once we get a sale out of our customer, we hurry them out the door and move onto the next one.
Build a relationship with your customer. As you close the deal on your sale, talk to your customer, find out what it is they need and can use that you can provide them with.
People love to talk about themselves, so it shouldn’t be too hard to get them to talk.
Ask about their job, their family, their pets, their hobbies, etc.’
For instance, when I was in banking, working within the branch network and someone came in to open a checking account, I would sit them down at my desk and profile them.
How would I profile them?
I would take down their information and put it into my computer. By doing this I was able to see if this customer was new to our bank or an existing customer.
Now, if they were a new customer, and came in to open a checking account, I could safely assume that their savings account, investments, and loans were at another bank.
This is about the time I would start my profiling. I would ask about the other institutions that he did business with and compare the benefits and features of our products to the ones he had.
I also knew that there was a reason that he decided to open an account with me, perhaps he just wasn’t happy with his existing bank.
Remember, I only told him about our products and services, I did not push them on him. However, I did make notes of everything we discussed, so I could follow up later.
I would also leave my customer with a welcome packet consisting of a brochure for each of our products and several of my business cards.
The customer is at the door. You have some of their business. That is fine for the time being. You don’t want to overwhelm them. Build the relationship with them, gradually find out what their needs are by prospecting, then when the time is right, go over a product with them that you believe is ideal for their needs.
If I had an existing customer in front of me, I had the ability to see what they did and did not have, and again, I would go over the benefits and features of our products, taking notes, and following up at a later time.
The next time you have a customer in front of you, prospect them. Find out what they do and do not have with you. Once you have figured this out, offer to explain the benefits and features of products you have that you believe would be good for them.
Make notes of the conversations you have with your customers, then follow up with them to talk about the products you had discussed.
Prospecting is simply finding out what a customer needs that they don’t have. Once you have established what their needs are, the rest will come relatively easy. Good luck.
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Regards, Coyalita
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