List Profit Boost Setting Up an Email Broadcast Schedule
List Profit Boost Setting Up an Email Broadcast Schedule To better organize and manage your email marketing, you should consider creating a schedule of when plan to release new broadcasts, as well as your actual autoresponder sequence so that your emails are going out on a regular basis. (“Email Marketing Mastery – Building a REAL Business with Email Marketing”)
Being consistent will help you develop a relationship with your list while conditioning them as to what and when to expect your next broadcast. By doing this, you will find that your open rates will increase as subscribers begin to look out for your emails. (“Tom Moris – EzineArticles.com Expert Author”)
When creating your first email campaign, I suggest creating 6-10 emails (to start), adding additional emails into your sequence as time goes on.
Remember though those subscribers who are already a part of your email cycle will not receive new emails that you add to the sequence unless you send out an actual broadcast. (“How Do I Build a Successful Email Marketing Campaign?”)
You want your first email to be sent out automatically, after a new subscriber confirms their request to join your list, with additional follow-up emails being sent out every 2-3 days.
Example:
Monday: Free Report
Tuesday: Free Article
Wednesday: Promotional email
Thursday: Free article
Friday: Promotional email
Saturday: Promotional email
Sunday: No email
“Always keep notes of any ideas you have for email content, and if you are outsourcing content creation to freelancers, make sure that you always proof the material and add in your own style.” (“Getting Started: The Tools You Need – i-AutoResponder”)
You want your subscribers to become familiar with your brand, and so even if you outsource much of the work you need to apply your own personal style to every email you send out. (“How Do I Build a Successful Email Marketing Campaign?”)
“You also want to focus on balancing the amount of promotional based emails that you are sending out to your list with informational ones, so that your subscribers have a reason to remain on your list.” (“Setting Up an Email Broadcast Schedule – ezinearticles.com”)
The more value you offer, the more responsive your list will be. You can add instant value by purchasing private label rights material and revising it so that you can create free reports for your list. (“Setting Up an Email Broadcast Schedule – ezinearticles.com”) You can also compile articles into eBooks or reports as well.
Assess Your Subject Lines!
“Subject lines that invoke curiosity always work very well, but you want to split test your subject lines just as you split test your actual squeeze page to determine what works for your target audience.” (“Setting Up an Email Broadcast Schedule – ezinearticles.com”)
“By monitoring your email open rates as well as your overall response rates, you will be able to keep a steady pulse on your subscriber base and know with certainty what types of emails they are far more likely to respond to.” (“Setting Up an Email Broadcast Schedule – ezinearticles.com”)
Sometimes even the smallest change can yield incredible results, and your subject line works as a headline on a sales page does, in drawing people in and motivating them to read your email and explore your offers, so it is important that you use strong, targeted subject lines in every broadcast you send out. (“Setting Up an Email Broadcast Schedule – ezinearticles.com”)
With GetResponse, you can track performance stats which feature information that includes open rates, and removals as well as how many people clicked on the links featured within your email.
Message Format:
“Single or Dual: I personally use Single so that my emails are sent out in regular text rather than HTML.” (“Setting Up an Email Broadcast Schedule – ezinearticles.com”) This ensures that everyone can read my emails, however you can choose to enable dual and a copy in HTML as well as plain text will be available to all subscribers.
Set up Click Tracking
“This is where the magic happens, and where you will be able to determine the number of subscribers who have clicked on any links contained within your email.” (“Setting Up an Email Broadcast Schedule – ezinearticles.com”) When you enable this, your links will instantly change into ones that Get Response can track.
Set Up Open Rate
Enable this feature so that you can accurately measure the number of subscribers who opened your email broadcast.
Creating a winning subject line is critical when competing against other marketers also focusing on email marketing to the same audience base. Without a strong one, the best offer from the most established expert will fail, if it is not opened and read.
“While each subject line for your emails should be original and fresh, you want to ensure that your recipients will trust and recognize your emails.” (“Setting Up an Email Broadcast Schedule – ezinearticles.com”)
Avoid deceiving email subject lines like “Payment Notification,” or other false claims that will confuse and disappoint your readers.
It has been proven from extensive case studies that shorter subject lines yield higher open rates, so keep this in mind when creating your emails, and always avoid potentially problematic phrasing and words that may trigger spam filters. (“Setting Up an Email Broadcast Schedule – 998cha.com”)
Your Content
You know the importance of high quality, unique content. Each mailing represents your brand and your credibility. This means that you need to focus on offering exclusive content to your list that they just cannot find anywhere else.
“And just as you listed benefits on your squeeze page to prompt them into signing up, each time you include a link to an external site within your email broadcasts, you need to clearly outline the benefits of why your reader should visit the website or purchase the products that you recommend.” (“Setting Up an Email Broadcast Schedule – ezinearticles.com”)
If you do your job in making sure that your audience clearly understands that the resources, links, and websites that you direct them to will personally benefit them in some way, you will increase your CTR tremendously. (“Setting Up an Email Broadcast Schedule – 998cha.com”)
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Best Wishes, Coyalita
See Tomorrow: “Evaluating Your Email“
