IM Business Models Creating Blog Posts
Once you have your blog and you have given it a look and navigation, you are proud of, the next step is to start writing blog posts. (“Tips For Creating Blog Posts”) This is especially important as it is what will give your site its value and it is what will encourage people to want to visit your site and hopefully to come back repeatedly. (“Creating Blog Posts – ContentXpress”)
The problem though is going to be standing out in a sea of content from other websites and blogs. To do this, you need to focus on offering something that is exceedingly high quality and that is consistently offering value. (“Creating Blog Posts – ContentXpress”) As we will see later, this is also good for your SEO.
The key to remember is that someone must want to read your content based on the title and based on their previous experience with your site and brand. (“Creating Blog Posts”) “If you constantly churn out content that is uninspired, derivative or badly written then no one is going to bother to visit.” (“Creating Blog Posts – ContentXpress”)
Therefore the ‘optimal length’ for a blog post is around 1,800 words. That might seem a bit long, but this kind of length is what will enable you to really dive into a topic and to offer some insight and discussion that cannot be found elsewhere. It lets you do a comprehensive overview of a subject, and it lets you make your blog post into a resource that other people will recommend and share around the net. (“How to Write an Engaging Blog Post”)
“Meanwhile, you also need to think about the title and the topic.” (“Creating Blog Posts”) If you are authoring another article called ‘Top 10 Pec Exercises’ for your fitness website, then you are not likely to win over any new fans. Why? Because this subject and structure have both been done to death already! People read the title and already know precisely what your post will be about, and they have already seen the top ten exercises you are going to offer. (“Creating Blog Posts – ContentXpress”) How is that providing value?
On the other hand, consider the topics/titles from Maria Popova’s incredible ‘Brain Pickings’ (www.brainpickings.org) website. (“Creating Blog Posts – ContentXpress”) Here are a few:
““Bruce Lee on Self-Actualization and the Crucial Difference Between Pride and Self Esteem” (“Creating Blog Posts – ContentXpress”)
““The Outsider with the Public Voice: How Joan Didion Mirrored Us Back to Ourselves” (“Creating Blog Posts – ContentXpress”)
“A year Without Mom: A Gorgeous Graphic Novel About Separation and Reunion, the End of Childhood and the Tradeoffs of Happiness”
These titles are unique, fascinating and they beg to be read. What is more, is that when you click on any of those titles, you quickly find that the same care and attention has been given to the posts themselves. (“Creating Blog Posts – ContentXpress”) Each blog post is between 1-3,000 words long, it is decorated by beautiful images and quotes, and it is very professionally written. In other words, it is offering real value for the reader and giving them something to enjoy over a cup of coffee.
How much more likely do you think that something like this is to generate discussion? Or to get shared? “And how much more likely is someone to subscribe to that blog?” (“How to Write an Engaging Blog Post”) It is just so far superior when compared to an article on ‘The Top 10 Pec Exercises’.
Of course, this does not mean all your posts need to be highly thought-provoking philosophical pieces – they just need to be unique, inherently interesting, and different. (“Creating Blog Posts – ContentXpress”)
If it is the fitness niche you are interested in, then consider some of these titles from Breaking Muscle (www.breakingmuscle.co.uk):
“World-Level Weightlifters Are Just Like Us”
“The One-Session, One-Exercise, One-Set Strength Plan”
“So, You Want to be a Lion?”
Again, all these titles are interesting and unique, and the posts are long, in-depth and provide tons of value. T-Nation (www.t-nation.com) also does this very well: (“Creating Blog Posts – ContentXpress”)
“Iron Core: How to Build a Punch-Proof Body”
“A Lifter’s Guide to Alcohol”
“You can even consider the ‘clickbait’ articles used to generate traffic via social media.” (“Creating Blog Posts – ContentXpress”) These articles use titles like ‘You will Never Believe What This Mum Does Next… Shocking!” or they employ controversy. Either way, this makes the user curious, and they want to click.
Your objective is to generate that same curiosity but then to deliver on the promise in the title by making sure your posts are as interesting and unique as they sound. (“Creating Blog Posts – ContentXpress”)
And keep in mind too that the point is eventually to convert your visitors into paying customers. To do that you need to gain their trust and you need to demonstrate your ability to provide value. Once again, the best strategy is clearly to create content that is interesting, unique, and in-depth. (“How to Write an Engaging Blog Post”)
Best Wishes, Coyalita
See Tomorrow “13th SEO and Other Ways to Market a Blog”
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