Facebook Traffic Videos
Facebook Gathering of All Information
Now that we have the demographics in hand, now it’s to finalize the Gathering of All Information for our ad. So what we have left is the title which is going to grab people’s attention. Then we have the call to action, and then we have an image, as well – so three things here.
Now, there’s a big debate: Should the title be really long? Should the call to action be really long? In my opinion, I think the shorter is the better because people have short attention spans. Because people have short attention spans, they should be able to see your title and your call to action with a blink of an eye. If you could not see it with the blink of an eye because sometimes, we glance over the right side, they’ll look in the left side, and they’ll be chatting with their friends and things like that. And if you’re able to grab them right then and there, then you’ll be able to pull them in.
If they have to sit there and really read your text and it’s longer than it should be, then most likely they will not click on your ad just because they do not have time. People are busy, so keep the attention title or the title short; keep the call to action short.
Now when it comes to images, you want to use something that just captures their mind. Now, obviously, you need to know your audience and need to know their frame of mind in order to grab their attention, right? So, let’s stick with the lower cholesterol.
The first You need you to do is Create a Title and then Create a Call to Action. So, your call to action can be something like “Click” because you want people to click or you want people to like, so something like “Click ‘Like’ if You Like Blank.” So, if somebody likes blank and blank is the keyword phrase or the niche or whatever really stands out to them; their interest, then they’re more likely to see it quick, right?
Now, attention, you want to put something like the niche, the keyword, the topic, blank is “Awesome” or some sort of adjective. So, you could do adjective, blank, adjective, and then the call to action could be something like “Click ‘Like’ if You Like Blank” or “Click ‘Like’ if You Don’t Like Cholesterol or Something.” “Click ‘Like’ if You Want to Kick Cholesterol.”
Usually, if somebody knows that they have high cholesterol, they know that it’s a serious matter, and they really want to fight cholesterol whether that’s lower cholesterol, kick cholesterol in the butt, get rid of cholesterol, stuff like that then you’re going to appeal to that audience. “Click ‘Like’ if You Like to Lower Your Bad Cholesterol” or “Click ‘Like’ if you like to Lower Your LDL!”
Another thing that is good is to figure out what kind of terminology and technical terms that that specific community thinks about because then they feel like, “Oh, okay, you might be the expert LDL.”
And then, of course, we’ve got image. What we can do here is go to several different sites to find images that we can use. You cannot go to Google and download image that you see. You have to get access to the image; have rights to use that specific image.
So, let’s say, for example, we are trying to lower cholesterol and we’re trying to target a busy female – let’s say a businessperson or somebody who has a job that is constantly working. Then, maybe we can revise our statement here. “Click ‘Like’ to Lower Your HDML.” “Cholesterol Diet,” “This Cholesterol Diet Rocks,” “Click ‘Like’ – (dash) Lower Your LDL!”
And the image could be something like maybe a recipe. I’m thinking like maybe with a timer on it that says something quick like 15 minutes. We can even do 15-minute recipes for busy and that can be our call to action too so “Click ‘Like’ for 15 Minute Recipes.” We can do “Cholesterol Diets for Busy Women.” “Click ‘Like’ for 15 Minute Tasty Recipes.”
So, from this point, I want to find maybe 15 minutes timer or clock so that would be 15 minutes there. Tasty food, and you want to choose an image that is vibrant; that really has different colors in it, and maybe you can find something that a lot of them have in common – many of them like strawberries or many of them in that stage like a certain type of food. Now, you’re not going to get that across the board, but you’ll have something that looks tasty. So, we have something like this. We can log in and we can download this image.
What you can do is you can even hire a Photoshop editor or a designer and get them to merge let’s say this timer with this here. Now, you don’t want to put too many images in a specific image, but what I would do is I would put this little timer and put it like right here and put the food as the emphasis. So, when they’re glancing at it, they’re thinking, “Well, I wish I had recipes that were really, really quick and easy for me to put together because I’m really, really busy.” So, if they’re thinking that and that’s a problem that they’re constantly dealing with, then guess what? You’re able to attract that specific market.
Now, that we have the information that we would need – the title, the action, and the image, and the demographics, we can move forward and begin to set up the ad.
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